The Dawning of Renewables

John Bottomley
4 min readJan 12, 2021
A cold winter morning over Holland — the source of life arriving on the horizon as usual

Beware the upstart that has evolved from subsidies to Game Changer

I have been in the power markets for about 25 years now, dating back to the infamous Enron. Funny story: I worked for Enron Europe and in January of the year of its demise — 2001 — we formed a renewable energy unit. We thought we were too late for wind project development (!) — keep in mind we had a wind turbine manufacturer at the time (a unit that was subsequently sold to General Electric), so we have boots on the ground and oodles of market intel. Still, we were seeking the New New Thing and so we settled on digging deeper into wave and tidal technologies.

And then 9/11 happened, the financial markets became spooked and, well, Enron Europe went bust on 30 November 2001 (followed a day later by the US parent).

How times have changed since 2001!

I’ve remained in the power markets since, working for a variety of organisations, ranging from a project developer / independent power producer (IPP), a small PE investor and two global OEMs. The diversity of my roles & organisations stretching over a 20-year timeframe has granted me a front-row seat to witness the fundamental shifts occurring in the power markets.

Yet up until relatively recently — I’d say until about 5 years ago — it was very much status quo. Renewable energy (i.e…



John Bottomley

founder, entrepreneur, non-executive director | energy transition evangelist who resides at the nexus of renewables, crypto & p2x | coffee addict -> https://ko